As Chairman of the National Online Recruitment Awards (NORA’s), it is my job to view as many recruitment websites as possible.  Right now, more than at any other time, recruitment agencies need to differentiate themselves online, and not simply try to impersonate the larger job boards.  It is essential that they fully exploit their unique selling point (USP), the expertise and market knowledge of their professional recruiters.  Too often are recruiters identities hidden from view, where candidates find it impossible to identify the individual specialising in their sector, recruiting for the clients they want to work for.  Contrary to popular belief, this is one of the best ways to resist headhunters pursuing your recruiters, by showing just how important they are to your company, and by enabling to do their job better.  We know that candidates (and clients)  have no loyalty to recruitment agencies, but instead will build a relationship with a specific recruiter.

Here I have a short presentation on the subject.  Select the play button at the bottom and then click the screen or, for the best effect, click Autoplay and full screen in the bottom right corner.

Additionally, I would recommend making your recruiters as approachable as possible via social media channels, such as Twitter and Linkedin.  It takes very little effort to add links to their social media profiles on every vacancy.  All interested candidates (and even employers too) should be following expert recruiters on Twitter.

Please contect me directly, if you want to optimise candidate attraction on your website.

Which agency websites do you know that offer such a personalised experience via their website?

PS. I loved the Hammond Resources website used in this example, but it’s parent company has removed it in favour of the usual, less personal, model.


Stephen O'Donnell is a lifelong recruiter, internet enthusiast, fadgadget and peripatetic writer.

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