The reason we want to know ….
how well a site performs, by whichever metric, is for reassurance that we are selecting the correct medium for the job. Employers aside, the vast majority of ads are not posted on a job by job basis. Which means advertisers are mostly not selecting job boards on a job by job basis, but rather on how they’ll perform across all the vacancies they are likely to be advertising.
Recruitment agencies would love to cherry-pick the job boards, but are compelled to a minimum of 3 or 6 month contracts.
When a job board (or indeed a Job Search Engine) charges on a results basis (PPC or per application), then where they get their traffic from is a red herring, and largely irrelevant. Last year 1Job.co.uk sent over 12 million clicks to most of the UK’s major, and minor, job boards. Our traffic is generated by natural listing on Google and Yahoo – and these change positions everyday, in line with the changing content of our site. Whilst we buy a small amount of additional traffic in order to satisfy our clients, we find that natural search results on Google out-perform paid-for links, and are much more cost-effective. This results in better click-thru rates, bounce rates, subsequent page impressions, and conversion rates for our customers.
